LittleOak vs Jovie vs Holle Goat Formula (2026)

Quick Answer

LittleOak, Jovie and Holle Goat are all palm oil free whole goat milk formulas, so the right pick depends on what matters most to you. Choose LittleOak for olive oil, algae DHA and the lowest price per ounce of the three, Jovie for EU organic certification with lactose as the only carbohydrate in every stage, and Holle Goat for a small 400g box to try goat milk first.

This guide compares the three brands head to head. For all four goat milk brands we carry, including Nannycare, see our goat milk formula roundup.

How Do LittleOak, Jovie and Holle Goat Compare?

Ingredients and prices are from the relevant product page on Grow Organic Baby, and are correct as of 20th October 2026. Brands change recipes, so check the label on your tin or box.

LittleOak vs Jovie: Which Goat Formula Is Better?

They are closer than they look. Both use whole goat milk, both use lactose as the only carbohydrate, both add GOS and both include DHA and ARA in Stages 1 and 2. The differences are the fats, the certification and the price.

LittleOak builds its fat blend around pressed olive oil, with coconut, flaxseed and sunflower oil, and takes its DHA from algae. Jovie keeps to organic sunflower and rapeseed oil and takes its DHA from fish oil. Jovie is EU organic certified. LittleOak is not certified organic. LittleOak is also the cheaper of the two at about $2.03 an ounce against about $2.25 for Jovie.

Pick LittleOak if you want the cleanest manufacturing process and healthiest olive oil blend, and a plant source of DHA. Pick Jovie if EU organic certification matters most to you.

LittleOak Natural Goat Milk Stage 1 Infant Formula with Olive Oil

Jovie vs Holle Goat: What Is the Difference?

Jovie and Holle Goat look alike on paper, both are EU organic, both use whole goat milk with organic sunflower and rapeseed oil, and neither uses palm oil. Three things separate them.

• Carbohydrates after 6 months. Jovie stays lactose only in every stage. Holle Goat Stages 2 and 3 add maltodextrin and starch, while Holle Goat PRE and Stage 1 are lactose only.
• Prebiotics and ARA. Jovie adds organic GOS and ARA. Holle Goat's ingredient lists show neither.
• Box size. Holle Goat comes in a 400g box for $31.99 as well as an 800g size, which makes it the cheapest way to trial whether your baby likes goat milk. Jovie comes in 800g only.

Holle Goat Stage 1 Organic Infant Milk Formula

Is Jovie Formula Good?

Yes, Jovie Goat is EU organic, made in the Netherlands from whole goat milk, uses lactose as its only carbohydrate, and has no palm oil, maltodextrin or soy. Stages 1 and 2 include both DHA and ARA. The one thing to know if you avoid fish is that its DHA is derived from fish oil, whereas LittleOak and Holle Goat use algae.

Jovie Goat Milk Stage 1 Organic Infant Formula

Which Goat Milk Formula Should You Choose?

• Lowest price per ounce, healthiest manufacturing process and oil profile, plant- based algae DHA: LittleOak.
• EU organic with lactose as the only carbohydrate in every stage: Jovie.
• Trying goat milk for the first time, or starting from birth with PRE: Holle Goat.
• For a comparison that includes Nannycare : see the goat milk formula roundup, or shop all goat milk formula.

Goat milk formula is not suitable for babies with a cow's milk protein allergy, because the proteins are very similar. If you are weighing goat against cow milk in general, our guide to cow milk vs goat milk formula covers it, and your pediatrician can help you decide before you switch.