A recent Executive Order issued by President Trump has ended the duty-free exemption for all shipments from all countries for packages valued under $800.

This long standing de minimis exemption, which has been in place since 1932 and affects over 4 million packages per day, has ended effective 29th August 2025.

The checkout price is the final price and all US import duties, taxes and tariffs have been prepaid by us, there are no additional fees, our pricing is clear and upfront.

A2 protein in infant formula is easier to digest and gentler on sensitive stomachs compared to A1 protein. Milk contains two types of beta-casein, a key protein that supports growth, A1 and A2. Research suggests that A1 protein can break down into beta-casomorphin-7 (BCM-7), which may cause gut inflammation, bloating, and discomfort in some infants.

A2 protein is found naturally in goat milk and select cow breeds, lacks BCM-7, making it closer to human breast milk in composition. This helps reduce digestive issues, colic, and gas, making A2-based formulas ideal for babies with milk sensitivities. Additionally, A2 protein supports nutrient absorption, ensuring infants receive essential vitamins, minerals, and fatty acids for healthy development.

Overall, A2 protein formulas provide a gentle, well-tolerated option for babies, promoting comfort, digestion, and immune health. 

Benefits and features summary

1. Jovie Goat

• Milk Source: Organic goat milk from European farms.
• Key Benefits: Uses full-fat goat milk, avoiding skim milk and unnecessary vegetable oils.
• Unique Features: A simple, clean ingredient profile free from palm oil and soy.

2. Holle Goat

• Milk Source: Demeter-certified organic goat milk.
• Key Benefits: Gentle on digestion, biodynamic farming practices.
• Unique Features: One of the highest standards in organic farming, free from unnecessary additives.

3. Nannycare Goat

• Milk Source: Goat milk sourced from a cooperative of farmers in New Zealand.
• Key Benefits: Uses full-cream goat milk with naturally occurring prebiotics.
• Unique Features: Scientifically researched and approved in the UK for its digestibility.

4. HiPP Goat

• Milk Source: Organic goat milk from Germany and neighboring countries.
• Key Benefits: Naturally high in A2 beta-casein, making it easier to digest.
• Unique Features: Contains prebiotics (GOS) to support gut health, organic palm oil from sustainable sources, and a balanced ratio of omega-3 and omega-6 fatty acids for healthy development

5. Kendamil Goat

• Milk Source: Sourced from British goats, made with whole goat milk.
• Key Benefits: Contains naturally occurring A2 proteins, organic ingredients, and no palm oil or soy.
• Unique Features: Retains full cream milk fats, which are easier to digest for sensitive stomachs.

Jovie Organic specializes in goat milk and cow milk formulas, designed to provide gentle, organic nutrition for infants. 

Jovie offers Stage 1 (0-6 months), Stage 2 (6+ months), and Stage 3 (12+ months) formulas for both goat and cow milk options.

Jovie stands out due to its full-fat Milk base, minimal processing, and commitment to organic purity. Below are some product features that make it unique from other formulas.

• Full-Cream Organic Cow and Goat Milk – Uses whole milk as the primary ingredient, eliminating the need for palm oil or maltodextrin.
• Lactose-Based Carbohydrates – Contains only lactose, avoiding starches and corn syrup for a cleaner, breast milk-like composition.
• Rich in Natural Milk Fats – Whole milk fat is closer to breast milk than vegetable oils, supporting healthy digestion and gut bacteria.
• Prebiotics (GOS & FOS) – Helps promote gut health and stool consistency, making digestion smoother for infants.
• DHA & ARA for Brain Development – Includes omega-3 DHA from algae, supporting cognitive and visual development
• Gentle Digestion – Jovie’s Goat milk contains smaller fat globules and A2 beta-casein, making it easier to digest than cow’s milk.
• European Organic Certification – Jovie meets strict EU organic standards, ensuring no synthetic pesticides, GMOs, or artificial additives.
• Rich in Essential Nutrients – Includes DHA, ARA, prebiotics (GOS), and choline, supporting brain development and gut health

Holle offers a diverse range of organic formulas, catering to different dietary needs and preferences. Here are the main types:

• Cow’s Milk Formula – Available in Stages PRE, 1, 2, 3, and 4, made from organic cow’s milk with Demeter certification.
• Goat Milk Formula – A gentler alternative to cow’s milk, rich in natural prebiotics, available in Stages 1, 2, and 3.
• A2 Cow’s Milk Formula – Uses A2 beta-casein protein, which is believed to be easier to digest than standard cow’s milk..

Toddler Milk (Growing-Up Milk) – For toddlers 12+ months, providing extra nutrients for

Holle formula stands out due to its biodynamic farming practices, simple ingredient list, and commitment to sustainability. Here’s what makes it unique:

• Biodynamic & Organic Farming – Holle follows Demeter-certified biodynamic agriculture, which goes beyond standard organic farming by enhancing soil health and biodiversity.
• Minimal Processing & Clean Ingredients – Unlike many formulas, Holle avoids synthetic additives, GMOs, and artificial preservatives, keeping its ingredient list simple and natural.
• Lactose-Based Carbohydrates – Holle Stage PRE formulas use only lactose, avoiding maltodextrin, which is common in other brands.
• Goat Milk Formula Option – Holle offers organic goat milk formulas, which are naturally easier to digest and a great alternative for babies sensitive to cow’s milk.

Sustainability & Ethical Sourcing – The company works with small organic farms, ensuring high animal welfare standards and environmentally responsible production.

HiPP Organic Seal – A proprietary certification ensuring higher purity standards than standard EU organic regulations. HiPP tests for over 1,000 harmful substances, far exceeding legal requirements.

EU Organic Certification – Guarantees that HiPP products are free from synthetic pesticides, GMOs, and artificial additives.

Metafolin® (Bioactive Folate) – A unique form of folate that mimics the natural folate found in breast milk, ensuring better absorption than synthetic folic acid.

Prebiotics & Probiotics – HiPP formulas contain galacto-oligosaccharides (GOS) and L. fermentum, supporting gut health and immunity.

Optimized Whey-to-Casein Ratio – Designed to mimic breast milk, making digestion easier for infants.

Palm Oil-Free Options – Some HiPP formulas avoid palm oil, using organic vegetable oils for a healthier fat profile.

There are two main reasons for EU and Australian manufactured formula being healthier and safer for your baby.

1. Higher standards for formula ingredients

 EU and Australia regularly update and constantly enforce formula ingredient regulation compliance to ensure the latest food tech standards for infant health and safety are met. The FDA has not reviewed and updated baby formula ingredient requirements since 1998. 

Many common ingredients found in US formulas are banned in Australia and the EU, such as GMO’s, corn syrup, rice/glucose syrup, fructose, or table sugars.

 Due to the high prevalence of heavy metal contamination of soil and water across the US, most US produced baby formula is found to have potentially harmful levels of contaminants, including heavy metals like lead and arsenic

2.      Higher and stricter qualification criteria to meet the organic certification standards

The farming standards required for organic certification are higher in the EU and Australia.

The organic standards in the EU and Australia guarantee that the formula is free of hormones, GMOs, added sugars, artificial preservatives, antibiotics and pesticides.

HiPP and Holle meet even higher standards, such as Demeter and Biodynamic standards respectively.  

Table Summarizing the Differences between EU and US Baby Formula

European formulas are designed in stages to align with a baby’s changing nutritional needs as they grow. The stages adjust levels of essential nutrients like iron, calcium, and vitamin D to support healthy development. Instead of a one-size-fits-all approach, EU formulas ensure babies receive the right balance of proteins, fats, and carbohydrates tailored to each stage of growth.

Stage PRE Infant Formula

Designed for infants from 0 to 6 months, it closely resembles Stage 1 formula in composition. Despite the stage name it is not intended for premature babies. The key distinction with Stage 1 is that Stage PRE does not contain starch, making it easier for newborns to digest. This ensures a gentle transition for infants while providing essential nutrients tailored to their early developmental needs.

Stage 1 Infant Formula

Designed to provide essential nutrition from birth, serving as either a breastfeeding supplement or full alternative. This formula stage is carefully designed to support healthy growth and development, ensuring infants receive a gentle, well-tolerated source of essential nutrients. Some Stage 1 formulas may also contain starch or maltodextrin to enhance energy content, making it a nutritionally complete choice for early infancy.

Stage 2 Infant Formula

Designed for babies 6 months and older, providing enhanced iron levels, vitamin D and calcium to support physical growth and strengthen bones and muscles, which is crucial as babies develop their motor skills at this age. Higher casein content makes it more filling than earlier stages, helping babies feel satisfied between feedings. With a balanced mix of vitamins and minerals, Stage 2 ensures continued healthy development while transitioning toward a more diverse diet that includes solids.

Stage 3 Follow On Formula

Designed for babies 10 months and older, it includes higher levels of iron, calcium, and vitamin D to support bone strength, muscle growth, and energy needs for active toddlers.

These formulas also contain Omega-3 (ALA) and Omega-6 fatty acids, crucial for brain, eye, and nervous system development. While most brands categorize Stage 3 for 10+ months, some variations exist where it is 12+ months.

Stage 4 Toddler Formula

For children 12 months and older, providing advanced nutrition beyond earlier stages. It provides higher levels of iron, calcium, and vitamin D, essential for bone strength, muscle function, and sustained energy as toddlers become more active.

This formula also includes Omega-3 (ALA) and Omega-6 fatty acids, which play a crucial role in brain, eye, and nervous system development. While most brands introduce Stage 4 at 12+ months, some variations exist where it is 24+ months.