Jovie Goat Milk Stage 2 (6 – 12 Months) Organic Follow On Formula (800g/28oz)

Jovie is a relatively new brand in the European baby formula market, founded in 2018 by a team of infant formula experts with deep experience in goat milk nutrition.

Brand Origins & Development

• Founded in the Netherlands – Jovie was created by former Kabrita team members, who had successfully introduced goat milk formulas to the market.
• Innovating Goat Milk Formula – The team set out to develop "the next level goat", refining their formula to provide optimal nutrition.
• First Dutch Goat Milk Infant Formula – Jovie became the first Dutch company to produce goat milk-based infant formula, setting a new standard in the industry.

Introduced its cow milk formula in May 2024 - designed to provide families with a full-fat, organic cow’s milk option, eliminating the need for palm oil or maltodextrin while ensuring gentle digestion and optimal nutrition

Jovie stands out due to its full-fat Milk base, minimal processing, and commitment to organic purity. Below are some product features that make it unique from other formulas.

• Full-Cream Organic Cow and Goat Milk – Uses whole milk as the primary ingredient, eliminating the need for palm oil or maltodextrin.
• Lactose-Based Carbohydrates – Contains only lactose, avoiding starches and corn syrup for a cleaner, breast milk-like composition.
• Rich in Natural Milk Fats – Whole milk fat is closer to breast milk than vegetable oils, supporting healthy digestion and gut bacteria.
• Prebiotics (GOS & FOS) – Helps promote gut health and stool consistency, making digestion smoother for infants.
• DHA & ARA for Brain Development – Includes omega-3 DHA from algae, supporting cognitive and visual development
• Gentle Digestion – Jovie’s Goat milk contains smaller fat globules and A2 beta-casein, making it easier to digest than cow’s milk.
• European Organic Certification – Jovie meets strict EU organic standards, ensuring no synthetic pesticides, GMOs, or artificial additives.
• Rich in Essential Nutrients – Includes DHA, ARA, prebiotics (GOS), and choline, supporting brain development and gut health

Jovie Organic specializes in goat milk and cow milk formulas, designed to provide gentle, organic nutrition for infants. 

Jovie offers Stage 1 (0-6 months), Stage 2 (6+ months), and Stage 3 (12+ months) formulas for both goat and cow milk options.

A2 protein in infant formula is easier to digest and gentler on sensitive stomachs compared to A1 protein. Milk contains two types of beta-casein, a key protein that supports growth, A1 and A2. Research suggests that A1 protein can break down into beta-casomorphin-7 (BCM-7), which may cause gut inflammation, bloating, and discomfort in some infants.

A2 protein is found naturally in goat milk and select cow breeds, lacks BCM-7, making it closer to human breast milk in composition. This helps reduce digestive issues, colic, and gas, making A2-based formulas ideal for babies with milk sensitivities. Additionally, A2 protein supports nutrient absorption, ensuring infants receive essential vitamins, minerals, and fatty acids for healthy development.

Overall, A2 protein formulas provide a gentle, well-tolerated option for babies, promoting comfort, digestion, and immune health. 

Benefits and features summary

1. Jovie Goat

• Milk Source: Organic goat milk from European farms.
• Key Benefits: Uses full-fat goat milk, avoiding skim milk and unnecessary vegetable oils.
• Unique Features: A simple, clean ingredient profile free from palm oil and soy.

2. Holle Goat

• Milk Source: Demeter-certified organic goat milk.
• Key Benefits: Gentle on digestion, biodynamic farming practices.
• Unique Features: One of the highest standards in organic farming, free from unnecessary additives.

3. Nannycare Goat

• Milk Source: Goat milk sourced from a cooperative of farmers in New Zealand.
• Key Benefits: Uses full-cream goat milk with naturally occurring prebiotics.
• Unique Features: Scientifically researched and approved in the UK for its digestibility.

4. HiPP Goat

• Milk Source: Organic goat milk from Germany and neighboring countries.
• Key Benefits: Naturally high in A2 beta-casein, making it easier to digest.
• Unique Features: Contains prebiotics (GOS) to support gut health, organic palm oil from sustainable sources, and a balanced ratio of omega-3 and omega-6 fatty acids for healthy development

5. Kendamil Goat

• Milk Source: Sourced from British goats, made with whole goat milk.
• Key Benefits: Contains naturally occurring A2 proteins, organic ingredients, and no palm oil or soy.
• Unique Features: Retains full cream milk fats, which are easier to digest for sensitive stomachs.

Higher stages of formula contain the necessary proteins and iron levels an older baby may need. 

We always advise parents to choose the formula that corresponds to your baby's age to ensure that they are getting all of the formula benefits.

It does not have to be exact to the day, you can wait until your current supply is finished before moving forward. This is normal and is fine for up to several weeks or even a month. 

European formulas are designed in stages to align with a baby’s changing nutritional needs as they grow. The stages adjust levels of essential nutrients like iron, calcium, and vitamin D to support healthy development.

Instead of a one-size-fits-all approach, EU formulas ensure babies receive the right balance of proteins, fats, and carbohydrates tailored to each stage of growth. 

Stage PRE Infant Formula

Designed for infants from 0 to 6 months, it closely resembles Stage 1 formula in composition. Despite the stage name it is not intended for premature babies. The key distinction with Stage 1 is that Stage PRE does not contain starch, making it easier for newborns to digest. This ensures a gentle transition for infants while providing essential nutrients tailored to their early developmental needs. 

Stage 1 Infant Formula

Designed to provide essential nutrition from birth, serving as either a breastfeeding supplement or full alternative.

This formula stage is carefully designed to support healthy growth and development, ensuring infants receive a gentle, well-tolerated source of essential nutrients. Some Stage 1 formulas may also contain starch or maltodextrin to enhance energy content, making it a nutritionally complete choice for early infancy.

Stage 2 Infant Formula

Designed for babies 6 months and older, providing enhanced iron levels, vitamin D and calcium to support physical growth and strengthen bones and muscles, which is crucial as babies develop their motor skills at this age.

Higher casein content makes it more filling than earlier stages, helping babies feel satisfied between feedings. With a balanced mix of vitamins and minerals, Stage 2 ensures continued healthy development while transitioning toward a more diverse diet that includes solids.

Stage 3 Follow On Formula

Designed for babies 10 months and older, it includes higher levels of iron, calcium, and vitamin D to support bone strength, muscle growth, and energy needs for active toddlers.

These formulas also contain Omega-3 (ALA) and Omega-6 fatty acids, crucial for brain, eye, and nervous system development. While most brands categorize Stage 3 for 10+ months, some variations exist where it is 12+ months.

Stage 4 Toddler Formula

For children 12 months and older, providing advanced nutrition beyond earlier stages. It provides higher levels of iron, calcium, and vitamin D, essential for bone strength, muscle function, and sustained energy as toddlers become more active.

This formula also includes Omega-3 (ALA) and Omega-6 fatty acids, which play a crucial role in brain, eye, and nervous system development. While most brands introduce Stage 4 at 12+ months, some variations exist where it is 24+ months.

Yes, boiling is recommended when preparing powdered infant formula because:

• Powdered formula is not sterile and can contain harmful bacteria like Cronobacter.
• Water heated to 70°C (158°F) kills these bacteria, making the formula sterile and safe.