Sprout Organic is an Australian company that has revolutionized infant and toddler nutrition with its plant-based, organic formulas launched in June 2021. Based on the Gold Coast, Queensland, Sprout Organic is deeply committed to sustainability and ethical sourcing. The company prioritizes working with Australian farmers and suppliers to maintain high-quality standards while supporting local agriculture.  

Sprout was awarded “Best Children’s Product” at the World Food Innovation Awards in 2022 for "Best Children’s Product" and “Most Innovative Vegan Product” at the PETA Vegan Food Awards 2021.

Sprout Organic’s mission is simple: to provide families with a healthier, plant-based alternative to traditional infant nutrition. 

HiPP is a family-owned German company founded by Joseph Hipp in 1899. It is a global leader in organic baby formula production, setting the standard for high-quality infant nutrition and sustainable farming practices.

 HiPP formulas use EU-certified organic milk free from synthetic chemicals and artificial additives. The company’s commitment to purity, safety and environmental responsibility mean that parents can trust its products to meet the highest health and safety, and nutritional standards.

HiPP partners with thousands of organic farmers, promoting eco-friendly agriculture, healthy soil management, and ethical animal welfare. Sustainability is at the heart of HiPP’s corporate philosophy.

Holle is a Swiss-based company founded in 1934.  It is a pioneer in organic and biodynamic farming as the first Demeter-certified food brand.   Holle has built a reputation for producing high-quality infant formulas that prioritize purity, sustainability, and nutritional excellence. 

Holle’s farming practices far exceed standard organic farming certifcations. Biodynamic agriculture views the farm as a self-sustaining ecosystem, where soil health, animal welfare, and environmental balance are prioritized. Their farms avoid synthetic fertilizers and pesticides, preferring natural composting and crop rotation to maintain soil fertility. The result is nutrient-rich milk that supports infant health while promoting biodiversity and ecological sustainability.

Jovie is a Dutch-based infant formula company that specializes in organic goat milk-based nutrition. Founded in 2018 by a team of nutritional experts passionate about infant health, Jovie was created to provide a high-quality, natural alternative to traditional cow milk formulas. 

The brand’s philosophy is inspired by the French phrase "Joie de vivre"—the joy of life—reflecting its commitment to nourishing babies with wholesome, organic ingredients. Jovie’s formulas are designed to be gentle on digestion while delivering essential nutrients that support healthy growth and development.

One of the main differentiating features of Jovie Organic formula is the use of whole milk formulas as it’s number one ingredient. The use of full-fat animal milk reduces the need to add elements such as palm oil or maltodextrin, and more closely mimics the fat source of breast milk.

Nannycare is a premium UK based goat milk formula company that has pioneered goat milk-based infant nutrition for over 30 years. The company was integral in the regulatory approval process culminating in the 2014 law change in the EU and UK, when goat milk formula was officially recognized as a safe and suitable alternative to cow’s milk formula.

Nannycare sources its goat milk from a cooperative of 71 farmers in New Zealand, ensuring ethical farming practices and high-quality standards. If your baby is a fussy eater then we recommend Nannycare as it is the best tasting formula in our range.

Launched in 2009, Lebenswert is a subsidiary brand of Holle, one of Europe’s most respected baby food companies.  The brand follows strict Bioland-certified organic farming standards, ensuring that its formulas are free from synthetic chemicals, pesticides, and artificial additives. 

Bioland certification goes beyond standard organic farming by emphasizing biodiversity, soil health, and ethical animal husbandry. A point of differentiation for Lebenswert products is that they are crafted with a minimal ingredient list, focusing on essential nutrients without unnecessary additives. 

Kendamil is a British infant formula brand based in the English Lake District. With over 60 years of expertise in infant nutrition, the brand is known for using whole milk as its primary ingredient, avoiding palm oil, fish oil, and unnecessary additives to create a formula that closely mimics the composition of breast milk.

Kendamil’s European labeled formula sources milk from British family farms. 

Sprout Organic’s infant formula is a 100% plant-based, vegan-certified formula designed to support healthy growth from birth to 12 months. Made with organic pea and rice proteins, it provides all essential nutrients, including DHA, vitamins, minerals, and amino acids—without any animal products or by-products.

As a lactose-free and dairy-free alternative, this formula is ideal for babies who struggle with digesting animal proteins or for families following a vegan lifestyle. Its nutrient composition is equivalent to cow or goat milk formulas, ensuring complete nourishment. Short and medium-chain fatty acids make it easy to digest, while coconut oil replaces palm oil for a healthier fat source.

The most common protein source for baby formula globally. Due to the more stringent food and safety standards the EU formula is considered the best in the world, and we carry the best of the best brands.

Most conventional cow milk-based baby formulas contain A1 beta-casein proteins, which are the dominant type found in standard dairy cows. However, some cow milk formulas such as Holle A2 use A2 beta-casein, which is considered easier to digest and more similar to human breast milk. 

Organic goat milk formula offers several advantages over cow milk formulas, making it a gentle and nutritious choice for infants. While both provide essential nutrients in balanced proportions, goat milk contains less lactose, making it easier to digest. Its A2 beta-casein protein helps soothe sensitive tummies, while soft curds formed in the stomach further support digestion.

Goat milk is naturally rich in oligosaccharides (HMOs), which act as prebiotics with anti-inflammatory benefits. It also contains higher levels of selenium, boosting immunity and protecting against infections. The fat composition, with short and medium-chain fatty acids, allows for quicker digestion and nutrient absorption. Additionally, goat milk is packed with essential vitamins (A & C) and minerals like calcium, magnesium, and potassium, promoting overall health.

For babies with eczema or mild food allergies, goat milk’s Omega-3 fatty acids can help reduce inflammation, protecting the skin from irritation. Sustainability is another key advantage—brands like HiPP and Holle ensure their goats graze outdoors, promoting biodiversity and preventing invasive weeds.

European goat milk formulas provide all the digestive and developmental benefits of an A2 milk base, supporting healthy growth today and in the future.

HiPP HypoAllergenic (HA) formula is designed for babies with food sensitivities, cow’s milk intolerance, or skin troubles linked to lactose. Providing a strong foundation for immune system development, this formula supports intestinal microbiota, strengthens immune defenses, and helps prevent allergies.

One of its key advantages is its hydrolyzed protein, which breaks down into smaller pieces, making it easier for infants to digest. It also excludes casein, a protein in cow’s milk that can trigger allergic reactions. 

HiPP Comfort Formula is specially designed for babies experiencing colic, constipation, or digestive discomfort. It contains hydrolyzed protein, which is broken down into smaller pieces for easier digestion, and has a reduced lactose content to help minimize gas and bloating

Designed for infants from 0 to 6 months, it closely resembles Stage 1 formula in composition. Despite the stage name it is not intended for premature babies. The key distinction with Stage 1 is that Stage PRE does not contain starch, making it easier for newborns to digest. This ensures a gentle transition for infants while providing essential nutrients tailored to their early developmental needs. 

Designed to provide essential nutrition from birth, serving as either a breastfeeding supplement or full alternative. This formula stage is carefully designed to support healthy growth and development, ensuring infants receive a gentle, well-tolerated source of essential nutrients. Some Stage 1 formulas may also contain starch or maltodextrin to enhance energy content, making it a nutritionally complete choice for early infancy.

Designed for babies 6 months and older, providing enhanced iron levels, vitamin D and calcium to support physical growth and strengthen bones and muscles, which is crucial as babies develop their motor skills at this age. Higher casein content makes it more filling than earlier stages, helping babies feel satisfied between feedings. With a balanced mix of vitamins and minerals, Stage 2 ensures continued healthy development as you transition toward a more diverse diet that includes solids.

Designed for babies 10 months and older, it includes higher levels of iron, calcium, and vitamin D to support bone strength, muscle growth, and energy needs for active toddlers.

These formulas also contain Omega-3 (ALA) and Omega-6 fatty acids, crucial for brain, eye, and nervous system development. While most brands categorize Stage 3 for 10+ months, some variations exist where it is 12+ months.

For children 12 months and older, providing advanced nutrition beyond earlier stages. It provides higher levels of iron, calcium, and vitamin D, essential for bone strength, muscle function, and sustained energy as toddlers become more active.

This formula also includes Omega-3 (ALA) and Omega-6 fatty acids, which play a crucial role in brain, eye, and nervous system development. While most brands introduce Stage 4 at 12+ months, some variations exist where it is 24+ months.