Jovie Organic whole milk formulas prioritize full-fat animal milk as their main ingredient, eliminating the need for additives like palm oil or maltodextrin to achieve a balanced fat profile

Frequently Asked Questions

Find answers to common questions about this collection and our general policies.

What is the Jovie Company background?

Jovie is a relatively new brand in the European baby formula market, founded in 2018 by a team of infant formula experts with deep experience in goat milk nutrition.

Brand Origins & Development

Founded in the Netherlands – Jovie was created by former Kabrita team members, who had successfully introduced goat milk formulas to the market.
Innovating Goat Milk Formula – The team set out to develop "the next level goat", refining their formula to provide optimal nutrition.
First Dutch Goat Milk Infant Formula – Jovie became the first Dutch company to produce goat milk-based infant formula, setting a new standard in the industry.

Introduced its cow milk formula in May 2024 - designed to provide families with a full-fat, organic cow’s milk option, eliminating the need for palm oil or maltodextrin while ensuring gentle digestion and optimal nutrition

What are the features that differentiate Jovie from other formulas?

Jovie stands out due to its full-fat Milk base, minimal processing, and commitment to organic purity. Below are some product features that make it unique from other formulas.

Full-Cream Organic Cow and Goat Milk – Uses whole milk as the primary ingredient, eliminating the need for palm oil or maltodextrin.
Lactose-Based Carbohydrates – Contains only lactose, avoiding starches and corn syrup for a cleaner, breast milk-like composition.
Rich in Natural Milk Fats – Whole milk fat is closer to breast milk than vegetable oils, supporting healthy digestion and gut bacteria.
Prebiotics (GOS & FOS) – Helps promote gut health and stool consistency, making digestion smoother for infants.
DHA & ARA for Brain Development – Includes omega-3 DHA from algae, supporting cognitive and visual development
Gentle Digestion – Jovie’s Goat milk contains smaller fat globules and A2 beta-casein, making it easier to digest than cow’s milk.
European Organic Certification – Jovie meets strict EU organic standards, ensuring no synthetic pesticides, GMOs, or artificial additives.
Rich in Essential Nutrients – Includes DHA, ARA, prebiotics (GOS), and choline, supporting brain development and gut health