HiPP International is a pioneer in organic farming and infant nutrition, recognized as the largest processor of organic-biological raw materials worldwide.
The company’s origins date back to the late 19th century, when Joseph Hipp, a baker, created a rusk-based flour to help his wife nourish their twins. His nutritious innovation gained popularity, leading to the production of infant food that remained in the German market until the 1970s.
Joseph’s son, Georg Hipp, expanded the family business into infant nutrition, launching baby food products in the 1950s. HiPP transitioned from tins to hygienically safer jars in 1959/60, rapidly expanding its product range to include juices, junior meals, and whole-grain fruit blends.
HiPP embraced organic farming early on, inspired by the Swiss pioneer Dr. Hans Müller. The company set the standard for chemical-free agriculture, cultivating fruits and vegetables on natural soils. Claus Hipp, a key figure in HiPP’s growth, traveled extensively to promote organic farming, building a vast network of over 8,000 organic farms that supply HiPP with ingredients today.