Our Story

Founded in 2016, Grow Organic Baby is a family-owned and operated retailer of premium European and Australian organic baby formula.

Based in Hermosa Beach, California, we started our journey to help parents like you find organic, trustworthy formulas with the healthiest ingredients for their little ones.

With warehouses in The Netherlands and Brisbane, Australia, we source, manage, and oversee every step of the process—from manufacturer to doorstep—ensuring freshness, quality, and safety. Plus, our priority worldwide shipping means families everywhere can access the best organic baby nutrition.

Meet Our Founder

Grow Organic Baby was started in 2016 by Rodney Hyde, a dad who went looking for better formula for his own kids and couldn't find it. Ten years later he has evaluated dozens of organic and plant-based formulas across four countries and helped ship more than 20,000 orders to families across the US. Meet Rodney →

Why Parents Love Grow Organic Baby

  • We believe in making the world’s best formulas accessible for health-conscious families.
  • Every product we sell is 100% genuine, authentic, and carefully sourced.
  • We know formula is a big decision, and we’re here to support you every step of the way—just an email, call, or text away.
  • Our expert team has helped thousands of families find the right formula, and we’re ready to help you too.

This is our freshness and safety advantage. This is our promise to you.