HiPP and Holle Baby Formula

There are two main reasons for EU and Australian manufactured formula being healthier and safer for your baby.

1. Higher standards for formula ingredients

 EU and Australia regularly update and constantly enforce formula ingredient regulation compliance to ensure the latest food tech standards for infant health and safety are met. The FDA has not reviewed and updated baby formula ingredient requirements since 1998. 

Many common ingredients found in US formulas are banned in Australia and the EU, such as GMO’s, corn syrup, rice/glucose syrup, fructose, or table sugars.

 Due to the high prevalence of heavy metal contamination of soil and water across the US, most US produced baby formula is found to have potentially harmful levels of contaminants, including heavy metals like lead and arsenic

2.      Higher and stricter qualification criteria to meet the organic certification standards

The farming standards required for organic certification are higher in the EU and Australia.

The organic standards in the EU and Australia guarantee that the formula is free of hormones, GMOs, added sugars, artificial preservatives, antibiotics and pesticides.

HiPP and Holle meet even higher standards, such as Demeter and Biodynamic standards respectively.  

Table Summarizing the Differences between EU and US Baby Formula

A recent Executive Order issued by President Trump has ended the duty-free exemption for all shipments from all countries for packages valued under $800.

This long standing de minimis exemption, which has been in place since 1932 and affects over 4 million packages per day, has ended effective 29th August 2025.

The checkout price is the final price and all US import duties, taxes and tariffs have been prepaid by us, there are no additional fees, our pricing is clear and upfront.

Unlike most of our competitors who are located overseas, we are based in Los Angeles and have been a trusted and reliable seller of the world’s highest quality baby formula since we launched in 2016.

We have a proven track record of providing exceptional service to our customers and enabling them access to authentic premium EU and Australian formula direct from the manufacturer.

HiPP International is a pioneer in organic farming and infant nutrition, recognized as the largest processor of organic-biological raw materials worldwide.

The company’s origins date back to the late 19th century, when Joseph Hipp, a baker, created a rusk-based flour to help his wife nourish their twins. His nutritious innovation gained popularity, leading to the production of infant food that remained in the German market until the 1970s.

Joseph’s son, Georg Hipp, expanded the family business into infant nutrition, launching baby food products in the 1950s. HiPP transitioned from tins to hygienically safer jars in 1959/60, rapidly expanding its product range to include juices, junior meals, and whole-grain fruit blends.

HiPP embraced organic farming early on, inspired by the Swiss pioneer Dr. Hans Müller. The company set the standard for chemical-free agriculture, cultivating fruits and vegetables on natural soils. Claus Hipp, a key figure in HiPP’s growth, traveled extensively to promote organic farming, building a vast network of over 8,000 organic farms that supply HiPP with ingredients today.

HiPP Organic Seal – A proprietary certification ensuring higher purity standards than standard EU organic regulations. HiPP tests for over 1,000 harmful substances, far exceeding legal requirements.

EU Organic Certification – Guarantees that HiPP products are free from synthetic pesticides, GMOs, and artificial additives.

Metafolin® (Bioactive Folate) – A unique form of folate that mimics the natural folate found in breast milk, ensuring better absorption than synthetic folic acid.

Prebiotics & Probiotics – HiPP formulas contain galacto-oligosaccharides (GOS) and L. fermentum, supporting gut health and immunity.

Optimized Whey-to-Casein Ratio – Designed to mimic breast milk, making digestion easier for infants.

Palm Oil-Free Options – Some HiPP formulas avoid palm oil, using organic vegetable oils for a healthier fat profile.

HiPP offers a wide range of organic infant formulas, tailored to different nutritional needs. We carry the following categories:

• HiPP Combiotic® Formula – This is a cow milk based formula range that contains prebiotics and probiotics to support gut health and digestion.
• HiPP HA (Hypoallergenic) Formula – Uses hydrolyzed protein to reduce the risk of allergic reactions.
• HiPP Anti-Reflux (AR) Formula – Designed for babies with acid reflux, containing natural locust bean gum to thicken the formula.
• HiPP Comfort Formula – Helps with colic, gas, and constipation, featuring reduced lactose and hydrolyzed protein.
• HiPP Organic Goat’s Milk Formula – A gentler alternative to cow’s milk, rich in natural prebiotics.

HiPP Growing-Up Milk (Junior Milk) – For toddlers 12+ months, providing extra nutrients for continued development.

HiPP HA Formula is a hypoallergenic infant formula designed for babies with cow’s milk protein sensitivity or a higher risk of developing allergies. It features hydrolyzed whey protein, meaning the milk proteins are broken down into smaller fragments, making them easier to digest and less likely to trigger allergic reactions.

This formula supports gut health and immunity with prebiotics (GOS) and probiotics (Lactobacillus fermentum), which help balance the intestinal microbiota and strengthen the immune system. HiPP HA also contains essential nutrients, including DHA, vitamins, and minerals, ensuring optimal development while being gentle on sensitive stomachs.

Holle Formula has been a pioneer in biodynamic baby nutrition for over 90 years, originating in Arlesheim, Switzerland in 1933. As Switzerland’s first biodynamic processor, Holle set the foundation for organic and sustainable infant food, beginning with bread, cereals, grains, and baby porridges.

From the start, Holle embraced a holistic approach, ensuring its products aligned with ethical, environmental, and nutritional values. The company’s commitment to sustainability remains a core principle, shaping its organic farming practices and responsible sourcing.

Today, Holle is an international brand, present in over 50 countries, offering a comprehensive range of more than 90 baby and infant products. Despite its global expansion, Holle remains family-owned, staying true to its Swiss origins while continuously innovating to provide high-quality, organic nutrition for future generations.

Holle formula stands out due to its biodynamic farming practices, simple ingredient list, and commitment to sustainability. Here’s what makes it unique:

• Biodynamic & Organic Farming – Holle follows Demeter-certified biodynamic agriculture, which goes beyond standard organic farming by enhancing soil health and biodiversity.
• Minimal Processing & Clean Ingredients – Unlike many formulas, Holle avoids synthetic additives, GMOs, and artificial preservatives, keeping its ingredient list simple and natural.
• Lactose-Based Carbohydrates – Holle Stage PRE formulas use only lactose, avoiding maltodextrin, which is common in other brands.
• Goat Milk Formula Option – Holle offers organic goat milk formulas, which are naturally easier to digest and a great alternative for babies sensitive to cow’s milk.

Sustainability & Ethical Sourcing – The company works with small organic farms, ensuring high animal welfare standards and environmentally responsible production.

Holle offers a diverse range of organic formulas, catering to different dietary needs and preferences. Here are the main types:

• Cow’s Milk Formula – Available in Stages PRE, 1, 2, 3, and 4, made from organic cow’s milk with Demeter certification.
• Goat Milk Formula – A gentler alternative to cow’s milk, rich in natural prebiotics, available in Stages 1, 2, and 3.
• A2 Cow’s Milk Formula – Uses A2 beta-casein protein, which is believed to be easier to digest than standard cow’s milk..

Toddler Milk (Growing-Up Milk) – For toddlers 12+ months, providing extra nutrients for