A recent Executive Order issued by President Trump has ended the duty-free exemption for all shipments from all countries for packages valued under $800.

This long standing de minimis exemption, which has been in place since 1932 and affects over 4 million packages per day, has ended effective 29th August 2025.

The checkout price is the final price and all US import duties, taxes and tariffs have been prepaid by us, there are no additional fees, our pricing is clear and upfront.

If at any time you are concerned about an allergic reaction to any organic baby formula or food product, please consult your child's healthcare provider for the best advise regarding the nutrition for your little one. Babies digestive systems are very sensitive so it's recommended that you feel comfortable with the choices you make for their dietary needs. 

All our baby formula and food brands are strictly regulated, safe and trusted.

Higher stages of formula contain the necessary proteins and iron levels an older baby may need. 

We always advise parents to choose the formula that corresponds to your baby's age to ensure that they are getting all of the formula benefits.

It does not have to be exact to the day, you can wait until your current supply is finished before moving forward. This is normal and is fine for up to several weeks or even a month. 

European formulas are designed in stages to align with a baby’s changing nutritional needs as they grow. The stages adjust levels of essential nutrients like iron, calcium, and vitamin D to support healthy development.

Instead of a one-size-fits-all approach, EU formulas ensure babies receive the right balance of proteins, fats, and carbohydrates tailored to each stage of growth. 

Stage PRE Infant Formula

Designed for infants from 0 to 6 months, it closely resembles Stage 1 formula in composition. Despite the stage name it is not intended for premature babies. The key distinction with Stage 1 is that Stage PRE does not contain starch, making it easier for newborns to digest. This ensures a gentle transition for infants while providing essential nutrients tailored to their early developmental needs. 

Stage 1 Infant Formula

Designed to provide essential nutrition from birth, serving as either a breastfeeding supplement or full alternative.

This formula stage is carefully designed to support healthy growth and development, ensuring infants receive a gentle, well-tolerated source of essential nutrients. Some Stage 1 formulas may also contain starch or maltodextrin to enhance energy content, making it a nutritionally complete choice for early infancy.

Stage 2 Infant Formula

Designed for babies 6 months and older, providing enhanced iron levels, vitamin D and calcium to support physical growth and strengthen bones and muscles, which is crucial as babies develop their motor skills at this age.

Higher casein content makes it more filling than earlier stages, helping babies feel satisfied between feedings. With a balanced mix of vitamins and minerals, Stage 2 ensures continued healthy development while transitioning toward a more diverse diet that includes solids.

Stage 3 Follow On Formula

Designed for babies 10 months and older, it includes higher levels of iron, calcium, and vitamin D to support bone strength, muscle growth, and energy needs for active toddlers.

These formulas also contain Omega-3 (ALA) and Omega-6 fatty acids, crucial for brain, eye, and nervous system development. While most brands categorize Stage 3 for 10+ months, some variations exist where it is 12+ months.

Stage 4 Toddler Formula

For children 12 months and older, providing advanced nutrition beyond earlier stages. It provides higher levels of iron, calcium, and vitamin D, essential for bone strength, muscle function, and sustained energy as toddlers become more active.

This formula also includes Omega-3 (ALA) and Omega-6 fatty acids, which play a crucial role in brain, eye, and nervous system development. While most brands introduce Stage 4 at 12+ months, some variations exist where it is 24+ months.

Jovie Organic specializes in goat milk and cow milk formulas, designed to provide gentle, organic nutrition for infants. 

Jovie offers Stage 1 (0-6 months), Stage 2 (6+ months), and Stage 3 (12+ months) formulas for both goat and cow milk options.

HiPP International is a pioneer in organic farming and infant nutrition, recognized as the largest processor of organic-biological raw materials worldwide.

The company’s origins date back to the late 19th century, when Joseph Hipp, a baker, created a rusk-based flour to help his wife nourish their twins. His nutritious innovation gained popularity, leading to the production of infant food that remained in the German market until the 1970s.

Joseph’s son, Georg Hipp, expanded the family business into infant nutrition, launching baby food products in the 1950s. HiPP transitioned from tins to hygienically safer jars in 1959/60, rapidly expanding its product range to include juices, junior meals, and whole-grain fruit blends.

HiPP embraced organic farming early on, inspired by the Swiss pioneer Dr. Hans Müller. The company set the standard for chemical-free agriculture, cultivating fruits and vegetables on natural soils. Claus Hipp, a key figure in HiPP’s growth, traveled extensively to promote organic farming, building a vast network of over 8,000 organic farms that supply HiPP with ingredients today.

Jovie stands out due to its full-fat Milk base, minimal processing, and commitment to organic purity. Below are some product features that make it unique from other formulas.

• Full-Cream Organic Cow and Goat Milk – Uses whole milk as the primary ingredient, eliminating the need for palm oil or maltodextrin.
• Lactose-Based Carbohydrates – Contains only lactose, avoiding starches and corn syrup for a cleaner, breast milk-like composition.
• Rich in Natural Milk Fats – Whole milk fat is closer to breast milk than vegetable oils, supporting healthy digestion and gut bacteria.
• Prebiotics (GOS & FOS) – Helps promote gut health and stool consistency, making digestion smoother for infants.
• DHA & ARA for Brain Development – Includes omega-3 DHA from algae, supporting cognitive and visual development
• Gentle Digestion – Jovie’s Goat milk contains smaller fat globules and A2 beta-casein, making it easier to digest than cow’s milk.
• European Organic Certification – Jovie meets strict EU organic standards, ensuring no synthetic pesticides, GMOs, or artificial additives.
• Rich in Essential Nutrients – Includes DHA, ARA, prebiotics (GOS), and choline, supporting brain development and gut health

Holle offers a diverse range of organic formulas, catering to different dietary needs and preferences. Here are the main types:

• Cow’s Milk Formula – Available in Stages PRE, 1, 2, 3, and 4, made from organic cow’s milk with Demeter certification.
• Goat Milk Formula – A gentler alternative to cow’s milk, rich in natural prebiotics, available in Stages 1, 2, and 3.
• A2 Cow’s Milk Formula – Uses A2 beta-casein protein, which is believed to be easier to digest than standard cow’s milk..

Toddler Milk (Growing-Up Milk) – For toddlers 12+ months, providing extra nutrients for

Holle formula stands out due to its biodynamic farming practices, simple ingredient list, and commitment to sustainability. Here’s what makes it unique:

• Biodynamic & Organic Farming – Holle follows Demeter-certified biodynamic agriculture, which goes beyond standard organic farming by enhancing soil health and biodiversity.
• Minimal Processing & Clean Ingredients – Unlike many formulas, Holle avoids synthetic additives, GMOs, and artificial preservatives, keeping its ingredient list simple and natural.
• Lactose-Based Carbohydrates – Holle Stage PRE formulas use only lactose, avoiding maltodextrin, which is common in other brands.
• Goat Milk Formula Option – Holle offers organic goat milk formulas, which are naturally easier to digest and a great alternative for babies sensitive to cow’s milk.

Sustainability & Ethical Sourcing – The company works with small organic farms, ensuring high animal welfare standards and environmentally responsible production.

HiPP Organic Seal – A proprietary certification ensuring higher purity standards than standard EU organic regulations. HiPP tests for over 1,000 harmful substances, far exceeding legal requirements.

EU Organic Certification – Guarantees that HiPP products are free from synthetic pesticides, GMOs, and artificial additives.

Metafolin® (Bioactive Folate) – A unique form of folate that mimics the natural folate found in breast milk, ensuring better absorption than synthetic folic acid.

Prebiotics & Probiotics – HiPP formulas contain galacto-oligosaccharides (GOS) and L. fermentum, supporting gut health and immunity.

Optimized Whey-to-Casein Ratio – Designed to mimic breast milk, making digestion easier for infants.

Palm Oil-Free Options – Some HiPP formulas avoid palm oil, using organic vegetable oils for a healthier fat profile.

HiPP offers a wide range of organic infant formulas, tailored to different nutritional needs. We carry the following categories:

• HiPP Combiotic® Formula – This is a cow milk based formula range that contains prebiotics and probiotics to support gut health and digestion.
• HiPP HA (Hypoallergenic) Formula – Uses hydrolyzed protein to reduce the risk of allergic reactions.
• HiPP Anti-Reflux (AR) Formula – Designed for babies with acid reflux, containing natural locust bean gum to thicken the formula.
• HiPP Comfort Formula – Helps with colic, gas, and constipation, featuring reduced lactose and hydrolyzed protein.
• HiPP Organic Goat’s Milk Formula – A gentler alternative to cow’s milk, rich in natural prebiotics.

HiPP Growing-Up Milk (Junior Milk) – For toddlers 12+ months, providing extra nutrients for continued development.

Metafolin® is a bioactive form of folate used in HiPP Organic Combiotic® formulas to mimic the natural folate found in human breast milk. Unlike synthetic folic acid, which requires conversion in the body, Metafolin® (L-5-methyltetrahydrofolate) is immediately available and easier to absorb.

Why is Metafolin® Important?

• Supports DNA & RNA synthesis – Essential for cell growth, division, and brain development.
• More bioavailable than folic acid – Some individuals struggle to convert synthetic folic acid into its active form, but Metafolin® is ready for use.
• Promotes healthy blood formation – Crucial for red blood cell production and immune function.

Safer for infants – Studies show that babies fed Metafolin®-fortified formula have folate levels comparable to breastfed infants

HiPP Dutch is the most popular of the HiPP range. The table below compares the differences between the HiPP Dutch, German and UK formulas.

HiPP Dutch contains prebiotics, probiotics, naturally sourced folate derived from Metafolin for better bioavailability and does not contain starch or soy lecithin in any stages.

HiPP German contains prebiotics, probiotics, naturally sourced folate derived from Metafolin for better bioavailability, however it does contain starch (except PRE and Stage 2 no-starch) and soy lecithin in stage 2 and 3.

HiPP UK contains prebiotics, however not probiotics, has folate sourced synthetically from folic acid making it less bioavailable and does not contain starch or soy lecithin in any stages.

In summary HiPP Dutch has the superior ingredients and is better for babies with sensitive tummies as it digests better, and has a slightly less sweet taste which babies enjoy.

Distilled or filtered water is fine for mixing formula, however:

• If you use it cold, it won’t kill bacteria in the powder.
• So even with distilled or filtered water, you should boil it first, then let it cool to the safe mixing temperature.

Boiling is about sterilizing the formula, not just the water. If you skip boiling, you increase the risk of bacterial contamination.

After boiling, cool the water to about 70°C before mixing, then cool the prepared formula to feeding temperature.

Yes, boiling is recommended when preparing powdered infant formula because:

• Powdered formula is not sterile and can contain harmful bacteria like Cronobacter.
• Water heated to 70°C (158°F) kills these bacteria, making the formula sterile and safe.

The "healthiest" taste profile for a standard baby formula is one that mimics the natural composition of human breast milk: mildly sweet, creamy, and lactose-based.

This profile is considered ideal not just for palatability, but for metabolic programming—teaching a baby's body and palate what "food" should taste like.

Here is a breakdown of why this profile is the gold standard and what to look for.

1. The Ideal Profile: Lactose-Dominant

Breast milk is naturally sweet because of lactose, but it is a mild, consistent sweetness. A formula with a lactose-based profile is healthier because:

• Glycemic Index: Lactose has a lower glycemic index than corn syrup or sucrose, meaning it provides a steady energy release rather than a "sugar spike."
• Flavor Imprinting: It sets a "sweetness threshold" that is natural, not hyper-palatable. This helps prevent the baby from developing an intense craving for sugary foods during the toddler years.
• Gut Health: Lactose acts as a prebiotic, feeding beneficial gut bacteria.

The short answer is regulatory differences regarding carbohydrate sources.

In the European Union, regulations require that the primary carbohydrate in standard infant formula be lactose (the natural sugar found in breast milk). In the United States, the FDA allows manufacturers more flexibility to use other carbohydrate sources, such as corn syrup solids or sucrose (table sugar), which are often significantly sweeter than lactose.

The Breakdown: Ingredients & Sweetness Levels

The difference in taste largely comes down to the "sweetness index" of the carbohydrates used.

• Lactose (Used in EU & some US): This is the gold standard for formula because it mimics breast milk. It has a very mild sweetness.Sweetness Index: 16 (Low)
• Corn Syrup / Corn Syrup Solids (Common in US): Widely used in US "sensitive" or "gentle" formulas because it is cheap and easy to digest. It is sweeter than lactose.Sweetness Index: 23–40 (Moderate)
• Sucrose (Allowed in US): This is standard table sugar. While less common than corn syrup, it is still permitted in US formulas. It is intensely sweet compared to lactose.Sweetness Index: 100 (High)

Why does the US use these sweeter ingredients?

1. Cost & Shelf Life: Corn-based sugars are abundant, cheaper to source in the US, and can help stabilize the shelf life of the formula.
2. "Sensitive" Formulas: Many US formulas are marketed as "Gentle" or "Sooth" for babies with fussiness. Manufacturers often replace lactose with corn syrup in these versions because it is easier for some babies to digest if they have a temporary sensitivity to lactose. In the EU, lactose is mandatory in most formulas unless there is a specific medical reason to remove it.

Our number one priority is the health and safety of your baby. We have a passion for making the formulas accessible for health-conscious parents. All of the products we sell are guaranteed to be 100% genuine and authentic.

We source them directly from the manufacturer and ship them straight to you, with every step being trackable. We manage the end-to-end process, from manufacturer through delivery to you, to ensure the product is maintained and handled properly throughout the entire process.

We understand the need for freshness. Our products will have more than a year remaining until expiry. We turn over our inventory very quickly and have weekly deliveries direct from the manufacturer.

Jovie is a relatively new brand in the European baby formula market, founded in 2018 by a team of infant formula experts with deep experience in goat milk nutrition.

Brand Origins & Development

• Founded in the Netherlands – Jovie was created by former Kabrita team members, who had successfully introduced goat milk formulas to the market.
• Innovating Goat Milk Formula – The team set out to develop "the next level goat", refining their formula to provide optimal nutrition.
• First Dutch Goat Milk Infant Formula – Jovie became the first Dutch company to produce goat milk-based infant formula, setting a new standard in the industry.

Introduced its cow milk formula in May 2024 - designed to provide families with a full-fat, organic cow’s milk option, eliminating the need for palm oil or maltodextrin while ensuring gentle digestion and optimal nutrition

Holle Formula has been a pioneer in biodynamic baby nutrition for over 90 years, originating in Arlesheim, Switzerland in 1933. As Switzerland’s first biodynamic processor, Holle set the foundation for organic and sustainable infant food, beginning with bread, cereals, grains, and baby porridges.

From the start, Holle embraced a holistic approach, ensuring its products aligned with ethical, environmental, and nutritional values. The company’s commitment to sustainability remains a core principle, shaping its organic farming practices and responsible sourcing.

Today, Holle is an international brand, present in over 50 countries, offering a comprehensive range of more than 90 baby and infant products. Despite its global expansion, Holle remains family-owned, staying true to its Swiss origins while continuously innovating to provide high-quality, organic nutrition for future generations.

All HiPP HA formulas are hydrolyzed and subjected to ultrafiltration to prevent and reduce the risk of allergies triggered by milk protein. They are designed specifically for babies with CMPA.

The main variation is that HiPP German HA Stage 1 contains starch, whereas HiPP HA Dutch Stage 1 and 2 and HiPP German HA PRE and Stage 2 do not contain starch.

HiPP Comfort Formula is specially designed for babies experiencing colic, constipation, or digestive discomfort. It contains hydrolyzed protein, which is broken down into smaller pieces for easier digestion, and has a reduced lactose content to help minimize gas and bloating.

This formula also includes Lactobacillus fermentum, a probiotic strain found in breast milk, which supports gut health and strengthens the immune system. Additionally, its special fat structure mimics breast milk, reducing calcium soap formation and promoting softer stools to ease constipation.

HiPP Comfort is a gentle, easy-to-digest formula that helps soothe sensitive tummies while providing essential nutrients for healthy growth

HiPP Anti-Reflux (AR) Formula is specially designed for babies experiencing frequent spit-up or reflux. It contains natural locust bean gum, a thickening agent that helps reduce regurgitation and improve milk retention. The formula also includes Lactobacillus fermentum, a probiotic strain found in breast milk, which supports gut health and digestion.

HiPP AR uses skimmed milk and whey as its protein source, ensuring easy digestion while maintaining essential nutrients. With a gentle composition, this formula helps soothe sensitive tummies and promotes comfortable feeding for infants prone to reflux

HiPP HA Formula is a hypoallergenic infant formula designed for babies with cow’s milk protein sensitivity or a higher risk of developing allergies. It features hydrolyzed whey protein, meaning the milk proteins are broken down into smaller fragments, making them easier to digest and less likely to trigger allergic reactions.

This formula supports gut health and immunity with prebiotics (GOS) and probiotics (Lactobacillus fermentum), which help balance the intestinal microbiota and strengthen the immune system. HiPP HA also contains essential nutrients, including DHA, vitamins, and minerals, ensuring optimal development while being gentle on sensitive stomachs.

There are two main reasons for EU and Australian manufactured formula being healthier and safer for your baby.

1. Higher standards for formula ingredients

 EU and Australia regularly update and constantly enforce formula ingredient regulation compliance to ensure the latest food tech standards for infant health and safety are met. The FDA has not reviewed and updated baby formula ingredient requirements since 1998. 

Many common ingredients found in US formulas are banned in Australia and the EU, such as GMO’s, corn syrup, rice/glucose syrup, fructose, or table sugars.

 Due to the high prevalence of heavy metal contamination of soil and water across the US, most US produced baby formula is found to have potentially harmful levels of contaminants, including heavy metals like lead and arsenic

2.      Higher and stricter qualification criteria to meet the organic certification standards

The farming standards required for organic certification are higher in the EU and Australia.

The organic standards in the EU and Australia guarantee that the formula is free of hormones, GMOs, added sugars, artificial preservatives, antibiotics and pesticides.

HiPP and Holle meet even higher standards, such as Demeter and Biodynamic standards respectively.  

Table Summarizing the Differences between EU and US Baby Formula